The New Marketing Branding Strategy of the Future – NSP (Need Selling Proposition)

In the early 1940 a new marketing concept that was first proposed by Rosser Reeves of Ted Bates & Company. This theory states that campaigns that make unique propositions to the customer will convinced them to switch brands. This is a very logical way of thinking. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects. These UPSs was used as a basis for their marketing campaigns by many businesses.

Emotions (with logic of course) are an effective marketing strategy for the purpose of shifting consumer buying trends. It is known that some people buy emotionally and justify it with reasons. The Use of emotional appeals in the advertisements is sometimes known as emotional selling proposition (ESP). This theory has evolved in the 60’s. Since then much other marketing branding strategy has appeared; OSP (organization selling Proposition), BSP (branding selling), MSP (me selling – putting the consumer in front) and in 2000 there was HBP (holistic buying).

All these theories are very diversified much similar to the human condition. There is no one why of branding you products or services, it depends largely on the potential consumer profile. But with all these branding strategy there is one common thread. They all address the consumer needs (N). So in this respect if you can tap into your potential client need you can develop a compatible marketing strategy to fit your market.

Today marketing experts say that you have to have one strong brand name, but your market has different needs that are changing with time. NSP (need selling Proposition) allows companies to be more flexible with their branding and marketing thus encouraging companies to always know their customers. Need (N) are the bases of all human actions, whether it be the need to eat, drink, love, accumulate knowledge or just have fun. If you are acting in a certain way it is because you want to fulfill a specific need at that moment that will change the minute it is met. Most needs are spiral shape action where they need to be met again in the future, near or far and not always in a same way.

By knowing this we need to change our branding and marketing strategy as often as our consumers changes their needs. So we can maintain the loyal base that our brand is based upon. Marketing strategy has changed through the years, people have changed as much. NSP is the future of selling.

AdSense Marketing – Brand Performance

Google developed a prime product, AdSense. Marketing your website through key words, brand performance, and AdSense is an entirely new means of promoting your focus. As the rest of the world wonders what happened, those with an understanding of the particulars, in this case, KEYWORDS, trump the market.

Traffic to your site requires keyword rich content that will not only get the reader there, but keep them there, and bring them back, frequently. The trailer of this market is a resounding thud against equality, and packs a punch recognizable due to strategic style and market abundance. Where do you get your traffic?

What keyword wraps your business website in functional traffic building content? Recently, I started focusing my interests on keyword profiles and optimal qualifiers. This process moves my articles, my websites, and my work into the forefront of marketing, bringing more traffic to my site. By branding my site, and my work with keywords, the content become rich and recognizable by web crawlers bringing even more traffic.

The depth of focus brought to my sites at this point in time, means my plan is working. More clicks equals more bucks in my pocket.

So, what’s in it for you, my reader?

More clicks. By reading and understanding how to work the system to improve your visibility through marketing keywords and content rich information, your site gains traffic and you earn more money.


1. Have a website oriented to market your product with keyword rich content relating to your product and your market.

2. Promote your focus with keyword rich articles written specifically for your market niche.

3. Promote link back capabilities with the articles you write.

4. Develop traffic promotionals that bring back your client time and time again, encourage them to send friends to your site, and provide content interesting to new clients.

5. Be recognizable. Have brand recognition by narrowing your scope to a specific niche of the market.

Capitalize on the market available to your niche by using relative keywords focused specifically to your content and product. This brings readers who are interested in your product to your site, and helps narrow the lineup, while promoting your product to more of those who are interested in more information. A focused customer with a specific interest in your product and service is far more likely to hang around and purchase something off your site than one who accidentally came across your site while surfing the net looking for something unrelated.

Select your keywords with care, to bring in specific people to the site. This helps focus your readers, and your articles to better serve the common good of your web design. Broad scopes just don’t work. Get a niche and stay in it

Social Marketing Branding

Build Your Brand Using Social Marketing

Increase brand awareness, help people live better lives

Social marketing is defined as a way of applying commercial concepts and techniques to non-commercial ends, or the marketing of goods and services to promote the consumer’s or society’s well being. Both ways, it can be a powerful tool, and we’ll see how with these examples below.

Imagine you are a company that makes cereal, and you want to increase awareness around you on the benefits of drinking milk but sell your milk at the same time. You also want to improve your brand name. You know that milk and cereal go together for most people, so you could start a campaign telling people the benefits of taking milk in their diet for a healthy body.

At the same time, you could run a parallel campaign that promotes your cereal, and at the end mentions that milk is a most important part of the diet.

Both of these are social marketing messages. In the first, it there was no self-interest, apart from your company’s logo. In the second, you have explicitly sold a product, but at the same time, you have told people something about their diet that will promote their health in the long run.

Many companies small and large, can use this technique to build their businesses.

There are many campaigns structured like this that have been highly successful. You must always consider your message to the public though, so that you can achieve a social marketing perspective.