Market Branding “You Inc” Goes Beyond Internet Marketing!

I wrote a blog on Market Branding about a week ago called,”Branding and Marketing “You Inc.” Is A Must To Succeed!” and since then I’ve come to realize that branding “You Inc” goes beyond the internet marketing scope.

As a network marketer we want to be seen in the most positive light that our prospects could possibly see us in and that holds true even away from marketing our business.

With the economy in the tank, now more than ever branding and marketing your good name or “You Inc” has become a bigger priority than ever. Not only are employers offering positions based upon them becoming a bidding war, whoever will work the cheapest gets the position, but more and more, they are Goggling your name to see what kind of reputation and name you have with your piers and in your community.

Fortunately some social networks like Face Book are recognizing this and allowing you to lock up those pics of you dancing on the table with a lampshade on your head. Not the kind of pics that you want a potential employer to see. So marketing and branding a more responsible image of you is a must in order to succeed in the professional world or in the internet marketing world.

Social networking is a great way for branding and marketing “You Inc” by adding to the conversations, posting pics of yourself dressed appropriately and listing all your accomplishments in your profile.
Try writing on different blogs and showcase your expertise on any given subject. Consider joining professional forums such as LinkedIn and others like it, so that a snooping potential employer can see your more serious professional side.

While establishing your brand be consistent and professional using consistent language, style, photos and profile information. Always have the idea that someone is looking and occasionally Google your own name to see what comes up. This will give you a perspective of what a potential employer or a prospect might see when they Google your name.

Digital Marketing Brand Strategies and Local Media Websites – 3 Ideas To Maximize Online Presence

The internet today is no longer limited for getting news and directory assistance. Because of its wide usage, the number of companies that have used it as a form of marketing has increased sporadically. As such, small companies have been able to receive the fame they need with the help of this medium. The best thing about integrating digital marketing brand strategies and local media websites is that they are generally a lot cheaper compared to traditional forms of marketing.

If you are the owner of a small business and you would like to let more people know about your product or service, the internet is your friend. Since you can easily target your audience, you will not have to spend a lot of time, money and effort on a narrow scope. With this, you easily get to let people know about your product.

If you would like people to know more about your business, it is important that you build your online presence and reputation. This is the best way you can let your public be aware that a business such as yours exists. But how do you do it?

3 Ideas to Maximize Online Presence with Digital Marketing Brand Strategies and Local Media Websites

• Blogging

Business owners are now taking the time to let the public know more about their products and services. By way of a blog, they let potential customers read more information about these products and giving them a more personal feel. As such, they get to build a repertoire that they can be trusted for their business.

• Social Networking Sites

Aside from blogging, businesses are now taking over the social networking sites. These companies make use of websites such as Facebook, Twitter, LinkedIn, and Digg just so they can let their public know more about them. This is also a great way they can drive traffic to their blog. In the process, they get to improve their online reputation.

• Forums

Nowadays, there are a lot of websites that contain user forums. Mostly, these forums contain individual topics that people find interesting. If they find something that’s of use to them, they join the forum. Business owners can take advantage of these websites because it will give them a way to talk to their prospect and answer their concerns.

You can follow the above mentioned ideas on how you can maximize your online presence. By doing so, you will be able to get the attention of your target market. This is a great way you can effectively market your business. Fortunately, these ideas don’t require a lot of money to implement. This is why there are several who have found these as a great opportunity for them to be known to the public.

DIY Marketing – Branding Your Business – Do You Know the 7 Key Steps?

In a sea of competitors in your niche, how will your company find a foothold? Your number one marketing goal is to make your company known. Prospective customers cannot buy from you if they do not know you and what you have to offer. “Branding” your company means to establish and project a consistent, dynamic, powerful and memorable message about who your company is and what your company does.

Here are 7 key steps to branding your company:

1. Write or refine your company’s mission statement. Explain why your company exists. A mission statement usually involves two parts. The first states a problem your prospective customer has that needs a solution. The second explains how your company can provide the solution — and do it better than anyone else. Express succinctly and accurately your company’s mission and you will have established the “theme” for your brand. Do this step first and it will make the rest of the branding process flow smoothly.

2. Clarify your company’s “theme”. Your company’s theme flows out of your mission statement. Your theme is a tangible or visual expression of the intangible, mental image you want the public to have of your company. Your theme should evoke emotion from the viewer based on the image you want to create of yourself or your company. If you are a personal injury lawyer, you may want to convey the image that you are an aggressive fighter for your injured clients. If you are a printing company, you may want to convey that you are fast and a perfectionist.

3. Write a memorable tagline that expresses who you are and what you do. Have some fun here and be creative. The key is to make it memorable. Humor or a play on words often help to make a tagline memorable. Spend some time looking at other companies’ taglines. Use them as a guide for creating your own.

4. Write a newsletter. Distribute your newsletter monthly or weekly via email or direct mail. The goal is for your company’s name and products to stay in the forefront of your prospects’ minds. When they go looking for what you have to offer, they will think of you as a trustworthy source, because they already know you and trust you.

5. Create a website. Add new, informative content at least once a week. Your website or blog should be the hub of your marketing endeavors. All roads should lead your customers to your website. It is here that customers and prospects can find everything they need to know about your company and the products and services your provide. It is here that you have complete control in creating the image you want the public to have of your company.

6. Write and publish articles regularly. Distribute your articles on the web in article directories like EzineArticles.com and in print publications. The goal is to establish yourself as the expert in your niche and then guide readers to your website or blog to learn more about your company’s products and services.

7. Participate in local and national conferences in your niche. Participate at least twice a year as an attendee, or better yet as a presenter, a host or exhibitor in local and national conferences. You want to become known not only to prospective customers but also to others in your niche as an active leader in your field.